About us

inside
JWLR

The jewelry consulting agency built by insiders

About us

whowe are

The jewelry consulting agency built by insiders

Laura Cohen and Eleonore Caulliez co-founders of JWLR Studio
Laura Cohen and Eleonore Caulliez co-founders of JWLR Studio

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Partner brands

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Continents

We created JWLR
with one mission:
Accelerate
the success
of jewelry brands, from launch to growth.

JWLR Studio is a jewelry consulting agency founded by former insiders of the world's most prestigious Maisons.

We partner with fine jewelry brands at every stage of their development - from the earliest positioning decisions to international expansion.

We are not a generalist agency that has pivoted toward jewelry.

We were built inside this industry, shaped by its codes, its standards, and its uncompromising pursuit of excellence. That foundational difference defines every engagement we take on.

For over 15 years, we have worked alongside more than 30 jewelry brands and brought thousands of creations to life.
We understand the industry as a whole, from sourcing to market.

For us, brand, product and client strategy only work if they are conceived together.
Our complementary expertise, supported by our collective of specialists from the industry, allows us to act as a true extension of your team, bringing the structure and discipline required to build brands that last.

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JWLR Studio network of jewelry industry experts
jewelry girl sipping coffee
our unique solution for jewelry brands

a set of specliazed expertise

Brand strategy and branding

Social and digital strategy

Communication & editorial branding

Product marketing and pricing

Design and production support

French Market Entry and importation



Brand strategy and branding

Social and digital strategy

Communication & editorial branding

Product marketing and pricing

French Market Entry and importation


Brand strategy and branding

Social and digital strategy

Communication & editorial branding

Product marketing and pricing

Design and production support

French Market Entry and importation



Why JWR Studio

Expertise born in the greatest Maisons

Expertise born in the greatest Maisons

Some focus on strategy.
Others focus on execution.
We work at the crossroad.

We are two specialists coming from the world's leading jewelry maisons such as De Beers, Chanel and Boucheron. Combining product and branding expertise, we take a 360° approach to support your brand’s growth.

That experience - the instincts it forged, the networks it built, the standards it set - is what we bring to every client engagement.

As brand consultants for jewelry, we do not need to learn your industry before we can help you. We are already inside it.

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JWLR Studio network of jewelry industry experts
the studio

Meet Our team of experts

Surrounding us, the Studio brings together a circle of renowned experts from the jewelry industry.

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Powered by OUR 50+ TRUSTED TALENTS

Powered by OUR 50+ TRUSTED TALENTS


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our values

What we stand for

our values

What we stand for

JWLR Studio values — excellence, passion and commitment in jewelry consulting

EXCELLENCE

We hold ourselves to the same standards as the maisons we partner with. For every recommendation, every deliverable, every interaction.

JWLR Studio values — excellence, passion and commitment in jewelry consulting

EXCELLENCE

We hold ourselves to the same standards as the maisons we partner with. For every recommendation, every deliverable, every interaction.

JWLR Studio values — excellence, passion and commitment in jewelry consulting

EXCELLENCE

We hold ourselves to the same standards as the maisons we partner with. For every recommendation, every deliverable, every interaction.

JWLR Studio values — excellence, passion and commitment in jewelry consulting

PASSION

Jewelry is more than an industry for us : it is a constant interest and a genuine attachment to the creations and the people behind them.

JWLR Studio values — excellence, passion and commitment in jewelry consulting

PASSION

Jewelry is more than an industry for us : it is a constant interest and a genuine attachment to the creations and the people behind them.

JWLR Studio values — excellence, passion and commitment in jewelry consulting

PASSION

Jewelry is more than an industry for us : it is a constant interest and a genuine attachment to the creations and the people behind them.

JWLR Studio values — excellence, passion and commitment in jewelry consulting

COMMITMENT

We care deeply about our clients and partners. We show up, stay involved, and follow through, with a constant focus on what truly moves the brand forward.

JWLR Studio values — excellence, passion and commitment in jewelry consulting

COMMITMENT

We care deeply about our clients and partners. We show up, stay involved, and follow through, with a constant focus on what truly moves the brand forward.

JWLR Studio values — excellence, passion and commitment in jewelry consulting

COMMITMENT

We care deeply about our clients and partners. We show up, stay involved, and follow through, with a constant focus on what truly moves the brand forward.

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JWLR Studio network of jewelry industry experts
The JWLR way

our approach

Diagnosis is our systematic starting point. Before any recommendation is made, we take the time to understand the Maison in depth - its market, its strengths, its blind spots, and its opportunities. This phase is not a formality. It is the foundation of everything that follows.

Co-construction is at the heart of our method. We do not deliver strategies from the outside. We build them with you, integrating your vision, your knowledge of your clientele, and your organizational culture. The result is a strategy you fully own - because you built it alongside us.

Deployment is where strategy becomes reality. We remain close to our clients during implementation, ensuring that the ambitions defined in the room translate into coherent actions in the market.

Throughout this process, we maintain genuine proximity with founders and senior leaders. We know that in a jewelry Maison, strategic decisions are often carried by one or two people whose vision is the soul of the brand. We work beside them - not above them.

Our intimate understanding of the jewelry sector - its rhythms, its rituals, its gatekeepers, its codes - means we are operational from day one. There is no learning curve at your expense.

Diagnosis is our systematic starting point. Before any recommendation is made, we take the time to understand the Maison in depth - its market, its strengths, its blind spots, and its opportunities. This phase is not a formality. It is the foundation of everything that follows.

Co-construction is at the heart of our method. We do not deliver strategies from the outside. We build them with you, integrating your vision, your knowledge of your clientele, and your organizational culture. The result is a strategy you fully own - because you built it alongside us.

Deployment is where strategy becomes reality. We remain close to our clients during implementation, ensuring that the ambitions defined in the room translate into coherent actions in the market.

Throughout this process, we maintain genuine proximity with founders and senior leaders. We know that in a jewelry Maison, strategic decisions are often carried by one or two people whose vision is the soul of the brand. We work beside them - not above them.

Our intimate understanding of the jewelry sector - its rhythms, its rituals, its gatekeepers, its codes - means we are operational from day one. There is no learning curve at your expense.

your new partner is here

Let's work together

Since our founding, we have had the privilege of working with more than 35 jewelry brands, at very different stages of their development.

From an emerging designer structuring her brand identity for the first time, to a family-owned Maison accelerating its international development, to an established brand navigating a strategic transformation - our portfolio reflects the full breadth of the fine jewelry sector. What all our clients share is this: they were looking for a bespoke approach, built around their specific challenges, their DNA, and their ambitions. That is exactly what we delivered.

No two engagements look the same. That is by design.

So if you lead a fine jewelry brand and you are looking for a strategic partner who understands your world without needing it explained? JWLR Studio is that agency.

Whether you are launching, repositioning, or accelerating, we would be glad to discuss your challenges and explore what we might build together.

Reach out for a first conversation - no commitment, just our full attention.


Since our founding, we have had the privilege of working with more than 35 jewelry brands, at very different stages of their development.

From an emerging designer structuring her brand identity for the first time, to a family-owned Maison accelerating its international development, to an established brand navigating a strategic transformation - our portfolio reflects the full breadth of the fine jewelry sector. What all our clients share is this: they were looking for a bespoke approach, built around their specific challenges, their DNA, and their ambitions. That is exactly what we delivered.

No two engagements look the same. That is by design.

So if you lead a fine jewelry brand and you are looking for a strategic partner who understands your world without needing it explained?

JWLR Studio is that agency.

Whether you are launching, repositioning, or accelerating, we would be glad to discuss your challenges and explore what we might build together.

Reach out for a first conversation - no commitment, just our full attention.

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